With technology helping make life smarter, faster, and easier, parking programs must learn to keep up! Today, that means giving people access to services and products right from the palm of their hand. A question that program managers must ask themselves is whether they should implement a mobile website, a mobile application, or both. Here are the biggest differences between a mobile app and a website…
A mobile website is far more accessible than an app. To access a mobile website all the user must do is type in or barcode scan the URL or search for the website. They are quickly brought to the page and have immediate entry. An application, on the other hand, requires the user to search in the app store, download the content and then install it. This requires decent wireless bandwidth and takes time. Only after it has completely downloaded and installed can the person utilize its feature.
In an ever-changing parking world, updating these websites and mobile apps is essential to pleasing consumers. With a mobile-friendly website, upgrading aspects like the design or content can easily be done and is instantly visible. Anyone who visits the website will see these edits as soon as they have been made. Updating a mobile app is a bit more complex. Once an upgraded version of the application is released, the users must download the new content to their previously-downloaded app to apply the changes.
Lastly, the functionality of an app surpasses that of the website. Mobile applications can access a phones camera, location, and processing power. A website cannot mimic the interactions that an app has with its users. A mobile app can calculate, report, and be personalized.
Businesses should consider these pros and cons when deciding what works best for their company. One thing is for sure: fast and easy access through mobile entry systems and data is the key to success for any parking program.